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The Visual Identity of ESN was adopted on June 1st 2006. The graphical elements are based upon the research and the project developed in the period September - December 2005 by the Board and Evert Ypma. Koeweiden Postma, Dutch-leading design agency based in Amsterdam, concluded the implemented of the new Corporate Identity.
The new design was presented, discussed and approved at the AGM Krakow 2006 with this result: out of 131 sections present or delegated, 81% were in favour while 12% voted against (7% abstaining).
ESN has the logo registered at the EU Copyright Office (Trade mark No: 005087853), so that no unauthorised third parties can use it, or interfere with the owner’s use of it. If rights in relation to a logotype are correctly established and enforced, it can become a valuable intellectual property asset. The ESN logo is unique by the combination of the design of the name and form, which combined constitutes the ESN logo. This means that image and text are inseparable.
The logo of ESN is composed of the characters: I*ESN and is accompanied by the text explaining these characters: International Exchange Erasmus Student Network.
The font used for I and ESN is unique and cannot be reproduced. The Star of ESN is the symbol of the organisation and the only part which can be used separately.
The font used for the text International Exchange Erasmus Student Network is MagdaClean-Regular
At the Annual General Meeting 2011 in Budapest, a new Visual Identity policy was adopted.
The 5 colors of ESN are well represented in the ESN Logo and the ESN Star. The so called ESN colors are unique like the logo and CANNOT be altered.
ESN_VisualIdentityManual.pdf (3.2 MB)
Juan Colino, Communication Manager
Fabian Bircher, Web Project Administrator
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If you're an ESN section willing to receive an ESN logo pack including ESN Logo, ESN Star, Visual Identity Material, ESN Templates in vector format (or any other logos used by ESN), please login and visit the Download page on ESN Galaxy.
The values represented are:
The ESN Star, which is a logo of ESN itself, represents the ESN Members standing (but also dancing) in a circle, as they were holding each other’s hands, supporting and helping each other. They are different (four colours, and length) but unite and united they stand, in cooperation, which literally means “operating in concert”.
The eight branches of the star, that represent also the Sections of the Network, do not have a centre, but rotate together and are partially overlapping: in such overlapping areas, their identity, what they are (the colours) merge, similarly to what happens when integration takes places in friendship and respect.
The word I*ESN evidently keeps the acronym of our name, in cyan, while connecting it to a capital “I” (in different and stronger colour) which stands both for “International” and, in a bizarre and obvious way, also for the first person singular (I = me, I= International).
To connect the I (both as International and as a subject) with ESN is the star: by playing with the double meaning of the acronym I*ESN, hence, the star becomes a symbol of the exchange itself, that brings into relation the network, ESN, with the individual (“I”) and the International aspect of the life.
In the explanatory text “International Exchange Erasmus Student Network”, it includes all what the network is in a synthetic way: while keeping the official name of the network in one line and in one colour (“Erasmus Student Network”), it is claimed also the support ESN brings to the International Exchange Students that throughout Europe are studying not with the Erasmus Programme.
“Exchange”, finally, recalls the colours of the stars and assumes the role of explanation.